This is the professional development training you’ve been looking for. Here's what we'll cover:
|objectives of donor communications --get the basics!
|assessment of bad habits and the issues they cause in your writing
| the “secret sauce” that makes each letter meaningful
| "consistent editorial voice" --what it is and why its important.
I’ll share with you these and other valuable, donor-engaging, gift-increasing strategies learned from a decade directing an award-winning writing team at one of the most successful fundraising institutions in the country.
Plus, you get a workbook of scenarios and sample letters that are typical of the kind of correspondence that engages and retains top level donors. (If you frequently don’t know how to start your letters, this workbook will regularly make your day!)
